How to See Reviews on Facebook Business Page
Several months after Facebook first started rolling out Timeline to the public, the social network has formally announced Timeline'south expansion to make- and business-focused pages.
This is the first major redesign to Pages since February 2011. Page owners will have until March 30 to update their pages to the new design; later that, Facebook will switch your folio automatically.
Timeline for Pages has a number of features similar to those of your personal Timeline, so making the switch shouldn't be difficult. There are, however, a few new features unique to Facebook Pages that are designed to help you better manage the account and capitalize on customer date. Here'due south what yous demand to know.
Timeline for Pages: Getting Started
When y'all log into your brand or business Facebook Folio, you'll notice a pop-up imprint announcing the new Pages. From here, you can preview what your Page will look like with the new pattern, take a tour of the features and even publish the new design. Yous'll likely want to update your Page before pushing information technology live. (Retrieve: you have only until March 30 to exercise so.)
[Your Complete Guide to Facebook Timeline]
Timeline for Pages: Your Comprehend Photograph
Much like on your personal Timeline, you lot'll have the choice to upload a landscape-oriented embrace photo to your Page. Facebook says the image must exist at to the lowest degree 399 pixels broad, though information technology suggests 851×351 pixels.
"The cover photo is 1 of the best ways to introduce people to your page. First impressions are key and that encompass photo is front end and heart," says Alison Zarrella, author of The Facebook Marketing Book. "It's also important to remember that equally this is the way your Page is introduced to new fans, the comprehend photo is not the place to be selling to them."
To prevent cover photos from looking like banner ads, Facebook volition not allow cover photos that contain the post-obit: prices or purchase information such as "40% off" or "Download it at our website;" contact info such as Web addresses, electronic mail addresses, mailing addresses or other information intended for your Page'southward "Nearly" section; references to Facebook features such every bit "Like this Page" or "Share" this folio; and calls to action, such as "Get it now" or "Tell your friends."
Your Folio's contour picture may likewise need to be adjusted. Facebook suggests yous employ a square paradigm that is at to the lowest degree 180 pixels broad.
Timeline for Pages: Features
Highlight what's important: Like to highlighting of import stories on your personal Timeline, yous tin now characteristic important brand and business concern posts past clicking the star icon, which will make it wider. Y'all can also utilise the pencil icon to pin information technology to the top of your Page, hide it or delete it entirely.
Pinned posts are Page posts that admins choose to display prominently at the acme of their Facebook Folio. It will always appear on the height-left of the Folio'south Timeline and is designated by a flag on its tiptop-right corner. Pinned posts will stay in that location for vii days; later that, it will return to the date information technology was posted on the Page's Timeline. Posts from people who similar a Folio are non eligible to be pinned—just Folio admins tin pin posts created by the Page.
"When a page needs to broadcast information virtually a retrieve, alter in hours or weather issues, the pinning characteristic will be really helpful," Zarrella says. "I could come across government agencies getting more use out of Facebook with the launch of that feature as a means of communicating critical information."
To pin a post to the elevation of your Facebook Page, click the pencil icon in the upper-right corner of your Page's post, and then select "Pivot to Top."
Reordering icons: Beneath your encompass photo are icons that link to your photos, likes and apps. By default, your photos volition appear in the kickoff spot, but y'all can change the order of everything else. Facebook will allow you to show a maximum of 12 apps, and so retrieve almost which ones yous want to feature.
To reorder the apps that announced below the cover photo, expand the apps bill of fare by clicking the drop-down carte to the right of your Page'southward apps. Hover over the position where you'd like to put an app and click the pencil icon that appears. Then, choose the app you'd like to swap into that spot from the carte du jour.
[Tips for Facebook Timeline Apps: Beware What You Share]
Milestones: In your personal Timeline, you have the option to add "Life Events" to make full out important moments. Pages, too, have this feature, but Facebook calls them "Milestones," or central moments you've decided to highlight on your page. Milestones are automatically expanded to widescreen and are visible to everyone visiting your Folio.
To add a Milestone, click the volume icon in the sharing tool at the peak of your Folio's Timeline. And then, add a headline, location, engagement, details and photo, if you wish, and click Save. You tin also click the + icon from anywhere on your Page's Timeline to post a milestone or other type of story to a particular engagement. Milestone photos display at 843×403 pixels, and Jan 1, 1800, is the earliest date a milestone can accept.
Activity Log: Likewise, similar to your personal Activity Log, the Facebook Pages version lets y'all review the history of your Page and alter the settings of private posts. But Page admins can encounter the activity log. To observe the Activity Log, visit your Admin Panel and select "Use Action Log" from the "Manage" drop-downwardly menu.
If you lot're updating your Page, you can drill down to run into all your Page's stories organized past appointment, star posts from here, hide and delete posts, change the date and written report and remove spam posted on your page.
[Facebook's New Timeline: Important Privacy Settings to Adjust Now]
Timeline for Pages: New Admin Panel
The "Admin Panel" is where you can respond to people using your Folio and gauge how your Page is performing. You can find the Admin Panel by clicking the link to a higher place the date selector in the upper-right corner of your Page. To close it, click the "Hide" push button in the top-right corner.
In your Admin Page, you can also view notifications, respond to letters, view your Page insights, access your activity log to curate content on your Page, and access the Edit menu to make changes to your Page's settings.
The messages feature is new, and one that Zarrella says will be helpful for marketers to accost sensitive conversations more privately. "Fans can now bulletin a page straight, which is great for client service," she says.
For more information on the new brand Pages (and to see ones already live), cheque out the Facebook Pages landing folio.
Kristin Burnham covers consumer technology, social networking and enterprise collaboration for CIO.com. Follow Kristin on Twitter @kmburnham. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Electronic mail Kristin at kburnham@cio.com
Source: https://www.cio.com/article/284415/consumer-technology-a-how-to-guide-for-the-new-facebook-business-pages.html
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